Unarrow Privacy Policy

Effective date: 2 November 2026. iOS section added: November 2026.

This policy explains what information is processed when you play Unarrow: Arrow Puzzle Escape (the "Game") on Android, why, who receives it, and what choices you have.

Playing on iPhone or iPad? Sections 2–13 describe the Android app. The iOS app works differently: it has no Firebase and no purchases, and it asks for ad consent on every device. See section 15, "Unarrow on iPhone and iPad (iOS)".

1. Who we are

The Game is published by Playsmith ("we", "us"). Playsmith is operated by Max Kudryashov, Minsk, Belarus. We are responsible (the "controller") for the processing described in this policy.

Contact: playsmith.games@gmail.com

2. Summary

• You don't need an account, and we never ask for your name, email or phone number in the Game.
• We don't run our own servers. Your progress and settings are kept on your device, and the Game can be played offline.
• The Game shows ads through Unity LevelPlay mediation from ironSource Ads and Yandex Mobile Ads (with Yandex AppMetrica). Ad partners collect your advertising ID, approximate location (from your IP address), device information and how you interact with ads.
• In the Android app, we use Google Firebase Analytics and Firebase Crashlytics to understand how the Game is played and to fix crashes. The iOS app does not include Firebase.
• In the Android app, the one-time "No ADS" purchase goes through Google Play Billing. We never see your card or payment details. The iOS app has no purchases.
• In the Android app, in the EEA, the UK and Switzerland, ads load only if you accept in our consent dialog. If you decline, no ads are requested and no data is sent to Unity/ironSource or Yandex. You can change your choice at any time in the Game. On iOS, the consent dialog is shown on every device (section 15).

3. Information stored on your device

The following data is stored only on your device. We do not receive it.

• your level progress, stars, collection and daily-puzzle progress;
• your settings (sound, vibration, language);
• your daily free-hint counter;
• your privacy and consent choices;
• whether "No ADS" has been purchased.

If you uninstall the Game or clear its data, this data is deleted. If Android backup is turned on, Android may include the Game's settings and progress file in your device backup. That backup is stored in your Google account, and Google handles it under its own policy. We cannot access it.

When you are offline, the Game works but no ads are shown. Analytics and crash data are kept on the device and may be sent the next time you are online.

4. Advertising (Unity LevelPlay, Yandex Mobile Ads)

The Game shows banner, interstitial (full-screen between levels) and rewarded ads. Rewarded ads are optional and give you an extra hint. Ads are served through Unity LevelPlay mediation by Unity Technologies and its affiliate ironSource. Ads currently come from two ad networks: ironSource Ads and Yandex Mobile Ads (Yandex Advertising Network). The Yandex Mobile Ads SDK includes Yandex's AppMetrica SDK, which Yandex uses for SDK analytics, ad measurement and crash and diagnostic reporting. We do not use AppMetrica for our own analytics. If we add other ad networks, we will update this policy first.

To select, deliver, cap, measure and attribute ads, and to prevent ad fraud, these partners collect the following directly from the Game. In the EEA, the UK and Switzerland, this happens only after you accept ads in our consent dialog (see below):

• Device identifiers: your Google Advertising ID (AAID) and identifiers set by the ad SDKs (for example, an SDK user or session identifier);
• Approximate location: derived from your IP address, not GPS;
• Device information: device model and manufacturer, Android version, language, screen size, time zone, network type and carrier, and app version;
• Ad interactions: which ads were requested, shown, clicked, closed or completed, and the time spent with an ad;
• Diagnostics: SDK performance and error data;
• Limited in-app activity: for example, whether you have made an in-app purchase, which partners may use for measurement and ad targeting.

Unity, ironSource and Yandex process this data as independent controllers under their own privacy policies:

• Unity Game Player and App User Privacy Policy (covers Unity Ads and ironSource Ads)
• Unity Privacy Policy
• Yandex Privacy Policy
• Yandex Mobile Ads SDK Terms of Use
• AppMetrica SDK Terms of Use

Consent and personalized ads. Some ads are personalized: they are chosen using your advertising ID and your activity in other apps.

• EEA, UK and Switzerland: if you appear to be in the European Economic Area (the EU plus Iceland, Liechtenstein and Norway), the UK or Switzerland, the Game shows its own consent dialog before any ads are loaded. We work out your region from the country of your mobile network or SIM card and from your device's language and region settings, not from GPS. If your region can't be determined, we show the dialog too. Your choice is stored on your device.
  • Accept: we tell Unity LevelPlay that you have given consent, and ads, including personalized ads, are loaded from ironSource Ads and Yandex Mobile Ads.
  • Decline: the LevelPlay ad SDK is not started at all. No ads are requested, and no data is sent to Unity/ironSource, Yandex or other ad networks. You can keep playing; only the extra hints you'd normally get by watching an ad are unavailable.
  • Close the dialog without choosing: no ads are loaded, and we ask again the next time you start the Game.
  • Change your mind: see section 9.
• United States: under US state privacy laws (for example, in California, Virginia, Colorado, Connecticut and other states), showing personalized ads may count as a "sale" or "sharing" of personal information, or as "targeted advertising". The Game does not have an in-app opt-out switch yet. You can limit ad tracking in your Android device settings, or email us to opt out of sale or sharing, as described in section 9. We will honor your request.

"No ADS". Buying "No ADS" removes banner and interstitial ads. Rewarded ads remain available but are never shown unless you choose to watch one for a hint.

5. Analytics and crash reporting (Google Firebase)

We use Firebase Analytics and Firebase Crashlytics, provided by Google, to see which levels are hard, find bugs and improve the Game. They collect:

• App instance and installation identifiers: a random Firebase app instance ID and installation ID. Where available and permitted, your Advertising ID is also collected;
• Usage events: for example, the Game being opened, levels started, completed or failed, hints used, ads shown and in-app purchases (product and price, but no payment details);
• Device information: device model, Android version, language, country and approximate location derived from your IP address, and app version;
• Crash and diagnostic data: crash logs, stack traces and the state of the app at the time of a crash.

We look at this data only in aggregated or pseudonymous form. We do not use it to identify you, and we do not sell it. Google processes it as our service provider (data processor). See the Google Privacy Policy, Privacy and Security in Firebase and How Google uses information from apps that use its services.

6. In-app purchase ("No ADS")

The one-time "No ADS" purchase is processed by Google Play Billing. Google handles your payment details under the Google Payments Privacy Notice. We never receive your card number or other payment details. Google gives the Game a purchase token, the order ID, the product ID and the purchase status. The Game uses them to unlock "No ADS" and to restore it after a reinstall on the same Google account.

7. Why we use data and our legal bases (EEA/UK/Switzerland)

8. Retention

• On your device: until you clear the Game's data or uninstall it.
• Firebase Analytics: user- and event-level data is kept for 2 months (the Google Analytics default retention setting), then deleted automatically. Aggregated, non-identifying reports may be kept longer.
• Firebase Crashlytics: crash reports are kept for 90 days.
• Ad partners: data is kept according to the policies of Unity/ironSource and Yandex.
• Emails to us: kept as long as needed to handle your request, then deleted, unless the law requires us to keep them longer.

9. Your choices and rights

In the Game (EEA, UK and Switzerland). Open Settings → Privacy settings to change your ad consent at any time. This option is shown only to players in those regions. If you withdraw consent, ads stop loading immediately, and the ad SDK is not started the next time you launch the Game.

On your device (everywhere, including the US). In Android Settings → Privacy → Ads (on some devices, Google → Ads), you can delete or reset your Advertising ID or opt out of personalized ads. After that, apps can no longer use it for personalized advertising.

US opt-out of sale or sharing. Email us with the subject "Do not sell or share". We will honor your request and pass it on to our ad partners where we can. If you can, include your device's Advertising ID, which is shown on the same Android Ads settings screen.

Your rights. Depending on where you live, you may have rights under the GDPR, the UK GDPR, the Swiss FADP, the Law of the Republic of Belarus "On Personal Data Protection", US state privacy laws or other laws. These may include the right to:

• access your data;
• correct or delete it;
• restrict it or object to its processing;
• data portability;
• withdraw consent;
• opt out of sale, sharing or targeted advertising;
• not be discriminated against for exercising these rights.

How to make a request. Email playsmith.games@gmail.com. We don't store your name or email in the Game, so to help us find your data, please include the email of the Google Play account you used for the Game (especially if you bought "No ADS") and roughly when you installed it. Analytics data is pseudonymous, so we can't always link it to you. Uninstalling the Game or clearing its data and resetting your Advertising ID also breaks that link. We will reply within 30 days. Where needed, we pass deletion requests on to Google (Firebase), Unity and Yandex. You can also contact Unity or Yandex directly through the channels in their policies.

You have the right to complain to your local data protection authority.

10. Children

The Game is intended for users aged 13 and over and is not directed at children under 13. For the purposes of the US Children's Online Privacy Protection Act (COPPA), the Game is not child-directed. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has used the Game and their data was collected, contact us and we will delete what we can and ask our partners to do the same.

11. International transfers

We are based in Belarus. Our service providers and ad partners, including Google, Unity, ironSource and Yandex, process data in the United States, Israel, the EU, Russia and other countries. Those countries may not offer the same level of data protection as your country. Where required, these companies rely on legal safeguards such as the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework.

12. Security

Data sent by the Game's SDKs to Google, Unity and Yandex is encrypted in transit (HTTPS/TLS). Because we don't run our own servers or user accounts, we hold very little data ourselves. Access to our Firebase and LevelPlay dashboards is protected and limited to us. No method of transmission or storage is 100% secure.

13. Changes to this policy

We may update this policy, for example when we add or change an ad network or feature. We will post the new version on this page with a new effective date. If the change is significant, we will also tell you in the Game or on the Google Play listing.

14. Contact

Playsmith — Max Kudryashov, Minsk, Belarus playsmith.games@gmail.com

15. Unarrow on iPhone and iPad (iOS)

This section is about Unarrow on iPhone and iPad. The iOS app works differently from the Android app in several ways. Where this section differs from sections 2–13, this section applies to the iOS app.

What is different on iOS

• There is no account. We don't ask for your name, email or phone number, and the app does not give ad partners a player ID of its own. The ad partners' software may create its own identifiers.
• Your progress and settings are stored on your device.
• The iOS app does not include Google Firebase Analytics or Firebase Crashlytics.
• The iOS app has no in-app purchases, including "No ADS". No payments are processed in the iOS app.
• The app does not ask for permission to use your location, so it does not get GPS location from your device.

Ads and our ad partners

The iOS app shows banner, interstitial and rewarded ads through Unity LevelPlay mediation (ironSource Ads). The app is set up to request ads from ironSource Ads, Unity Ads and Yandex Mobile Ads. Yandex Mobile Ads comes with Yandex AppMetrica, and LevelPlay comes with Unity Ad Quality, which checks the quality and performance of ads. These partners provide advertising together with the analytics and measurement that go with it.

Depending on the partner and on your choices below, they may process:

• Identifiers: your device's advertising identifier (IDFA), only if you allow tracking, and identifiers that the partners' software creates itself;
• Approximate location: for example your country or region, which can be worked out from your IP address;
• Device information: such as device model, iOS version, language, screen size and network type;
• Use of the app and of ads: such as app launches, taps, and which ads were shown, clicked or watched;
• Purchase history: some ad partners say their software may process purchase-related information for advertising and analytics, even though Unarrow on iOS sells nothing;
• Performance and diagnostics: such as how fast ads and the partners' software load and other technical diagnostic information.

The partners use this information to show ads, measure them, prevent fraud and improve their services and, where you allow tracking, to show more personalized ads. Each partner handles it under its own policy: Unity (ironSource Ads, Unity Ads, Unity Ad Quality) and Yandex (Yandex Mobile Ads, AppMetrica).

Your consent and tracking

On every iPhone and iPad, the app asks for your consent to ads before it starts the ad partners' software.

• If you accept, the app asks for tracking permission and then starts the ad partners' software. iOS shows the tracking prompt only if you haven't already made a choice for this app; otherwise your earlier setting is used. If you allow tracking, the IDFA can be used for personalized ads and measurement. If you don't, the IDFA is not available, but ads still load, and partners may still process the other information listed above, for example to show non-personalized ads, measure them and prevent fraud.
• If you decline, the ad partners' software is not started and no ads are requested. You can keep playing, but hints for watching an ad are not available.
• If you close the dialog without choosing, ads stay off and the app asks again the next time you start it.

You can change your ad choice at any time in the game under Settings → Privacy settings. You can change your tracking choice in your device's Settings → Privacy & Security → Tracking.

Your rights on iOS

The rights described in section 9 also apply to iOS players, except the steps that are specific to Android and Google Play. The iOS app has no separate in-app "Do not sell or share" switch. You can limit tracking from now on with the iOS tracking setting or by declining in the consent dialog. Changing a choice affects future processing; it does not by itself delete information that partners have already received. For any question or request about your data, email playsmith.games@gmail.com.